One of the things we observe in organisations is a predisposition for its leaders to get lost in content. What do we mean by this? In this fast moving world, there is a constant stream of “things to do”: data to read and make sense of; numbers to crunch and evaluate; ideas to explore; problems to be solved; reports to be written; strategies to be worked through and implemented; budgets and plans to be approved and monitored; competitors to be analysed; products to be developed, launched and sold; people to be organised and developed. Amidst this noise, it is perhaps unsurprising that leaders often fail to stand back and think through the process they need to implement and follow in order to hold all of these things in a logical thoughtful way. Without process, there is busyness but no real progress. Progress can only truly be made when you have a plan which reflects the important, non urgent things as well as the important, urgent “noise” that surrounds us all the time.