Effective Leadership Coaching | SueCoyne.com


Effective Leadership

What Is Effective Leadership?

Effective leadership first requires you to get clear on what leadership means for you. To make your leadership sustainably effective you need to ensure you have the right support systems which provide the balance to enable you to be not just a successful leader at work but successful in all areas of your life.

These support systems make sure that you make the time choices which maintain your happiness and health, enabling you to be a high performer at work on a sustainable basis.

Effective 21st century leaders create the conditions that allow themselves, their people and therefore their organisations to thrive.

They do this by providing:

  • Visionary leadership which provides clarity and direction
  • Inspirational leadership which inspires and motivates others to be the best they can be
  • Authentic leadership which means being true to who you are and what you stand for
  • Inclusive leadership which values difference and builds on strengths
  • Collaborative leadership which recognises that collaboration helps with agility and innovation
  • Transformational leadership which brings about effective change through having the courage to transform at an individual level

My clients become effective leaders by:

  • Building confidence and self-belief
  • Enhancing leadership presence and impact
  • Growing their ability to motivate and inspire people
  • Improving resilience
  • Creating more enjoyment, satisfaction and fulfilment

Leaders come to me with questions such as:

  • How to be a successful leader?
  • How do I find the time to lead and develop my people?
  • How do I add value outside my area of expertise?
  • How do I successfully transition into this leadership role?
  • How do I enable high performance in my team?
  • How to be a true leader?
  • How do I achieve better work/life balance?

Effective Leadership Training

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About Me

Why Partner with Sue Coyne for Leadership Coaching and Development?

I bring together twenty years of business experience with the latest thinking on leadership and advanced coaching skills and qualifications. My approach is to see you not just as a leader in an organisation but as a whole person who wants success in all aspects of your life. We partner to create the conditions you need to be at your best.

My Leadership Journey

I have personally made the shift from expert (in marketing and market research) to effective leader and then to Executive Team and Board member. I was not only involved in leading a business for 20 years but also operated at Board level as a strategic market research consultant in blue chip organisations.

I pieced together my own leadership development programme through reading and attending courses which took a lot of time and effort. I understand that nowadays leaders are time poor and need time effective access to the right support and skills development. To view/download a copy of My Personal History in PDF you can click here

Sue combines an understanding of the pressures involved in senior leadership with a style that is engaging, insightful and affirmative.
Janet Soo Chung, CEO, NHS Lancashire

Accomplishments I am Proud of

You can view/download a copy of my CV here

During the last five years of my business career I led a Management Buy-out and obtained Venture Capital funding. We delivered on the ambitious growth plan and by the time we sold the company it was ranked in the Top 10 of UK market research agencies. Like many women I juggled my career with having children. One of my greatest pleasures now is supporting my two children as they blossom into adulthood.

My Coaching Biography

When the business was sold in 2002 I combined my passions for leadership and helping others to realise their potential by training as an executive coach. I have over 1,000 hours of coaching experience, advanced qualifications in executive and leadership team coaching and am accredited as a professionally certified coach (PCC) by the International Coach Federation (ICF). As a coach I have been honoured to walk alongside numerous leaders in many different organisations as they progress along their leadership journeys. To view/download a copy of my Coaching Biography in PDF you can click here

I was fairly sceptical about coaching at the outset. I have thoroughly enjoyed our sessions and found them very useful so a big turnaround from where I started.
Robert McGough, Partner, DAC Beachcroft

My approach to coaching

Real – it is applied to real situations and includes real time coaching
Integrated treats each leader as a whole being and expects them to bring all of themselves to the coaching journey and works with the team as well as the individuals
Systemic situates leadership in the context of the wider system and its impact on key stakeholders
Expectations includes a measurement process that tracks desired changes and outcomes to ensure a return on expectations for the individual or team, their key stakeholders and their organisation


My future plans

My signature strengths are a love of learning and curiosity so it won’t surprise you to hear that I will continue to study the latest leadership thinking and to further develop my coaching mastery. I plan to do more speaking in the future, develop more on-line courses and explore new ways to support leaders to grow and develop to be the best they can be.


As a result of the coaching I have greater self awareness and am a far more effective leader which enables me to have a bigger impact on my organisation worldwide. My engagement with staff across the globe and my ability to drive cultural change have improved significantly. Sue is undoubtedly the most capable coach I have worked with and I have recommended her to several colleagues.
Kevin Hill, Head of Global Engineering, Astra Zeneca
Sue combines an understanding of the pressures involved in senior leadership with a style that is engaging, insightful and affirmative. Sue has excellent multi-level listening skills. She pushes you with her questions in an unobtrusive way. I am now more aware of my strengths and my impact on those around me and my organisation, I have a language and conceptual frameworks to support my own learning and I know how to consciously manage my energy levels so that they are sustainable.
Janet Soo Chung, CEO, NHS Lancashire
I was fairly sceptical about coaching at the outset . I have thoroughly enjoyed our sessions and found them very useful so a big turnaround from where I started. I am personally a lot happier , have better self management, contribute more fully when with my peers and am giving my team more space to grow and develop. All of which has helped me to have a good year business wise in challenging circumstances.
Robert McGough, Partner, DAC Beachcroft
Sue Coyne, Trusted Advisor to individuals, Leadership Teams and organisations. Over the last few years, Sue Coyne has played an instrumental part in the development of various individuals, the leadership team and the culture of the organisation as a whole. Sue’s style is based on trust and building self-awareness and is impactful and very real. Sue for instance supported the leadership team in their journey to becoming a strong team, rather than a team of strong individuals. With Sue’s support, the vital need for this journey was highlighted, openly discussed and acted upon.
Eric Streets, VP Global HR, DSM Dyneema, Netherlands
molnlycke logo
Susan is a pleasure to work with . She creates a safe environment where it is possible for people to be challenged and motivated with great results. I enjoyed working with Susan and recommend her work to anyone.
Don Harding, Supply Chain Director at Molnlycke Health Care
Sue is passionate about what she teaches and has the unique ability to present the most complex concepts in an practical and inspiring way. I found the Transformational Coaching course invaluable and I apply the tools & techniques in my practice.
Alexandra Eleftheriou, Chief People Officer at Printec Group of Companies

What I Offer

Leadership Team Coaching


Leaders operate in a complex, fast changing environment. It is no longer possible or desirable for individual leaders to operate in super-hero mode. What is required is the creation of effective leadership teams. The systemic leadership team coaching approach I use results in sustainable high performance for leadership teams which in turn creates the climate for sustainable high performance for their organisations

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The Effective Leadership Launcher™


Your need to understand and develop key leadership skills in a way that is both time and cost effective is met through The Effective Leadership Launcher™ an on-line course covering topics that I know from experience will help you to make the shift to being a sustainably effective leader.

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Mastermind Groups


Mastermind groups of CEOs from non-competing organisations enable leaders to confidentially share learning and get peer support on their leadership journeys. I also run workshops for groups of leaders within organisations. Topics include strategy development, company values, building trust. This approach facilitates both peer learning and cross departmental collaboration.

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One to one Leadership Coaching

Leadership is a journey of growth and development and all leaders face tough challenges and have hurdles to overcome in order to maintain the best level of performance. I work with senior leaders, executive directors and Board members in one-to-one coaching sessions and through shadow coaching to enable the shifts in mindset and behaviour required to stay ahead. This provides time and space to reflect, a confidential sounding board and the honest feedback and robust challenge that effective leaders need.

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Hire Me As a Speaker


I have travelled the world as a keynote speaker talking about the leading edge thinking in leadership and coaching. Click below to find out more about what I have been up to and to see me in action.

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Stop Doing Start Leading Book


If you are in a leadership role without the support and training you need to cope, develop and thrive as a leader, this book has been written to help you do exactly that.  Because leadership skills can be learnt and they can improve with practice.

In this book I share the latest leadership thinking, neuroscience and stories, based on working with leaders since 2003. I also provide practical advice and strategies that you can use to become the great leader you are capable of being.

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Featured in the Daily Telegraph

31st October 2016 Journal

Monday morning and I am pleased to say I am featured in the telegraph under the lifestyle and wellbeing section, if you have the actual paper then you will probably not miss it with the size dedicated to the picture of myself, you can read it online at the telegraph

4. How Often Do You Say No?

16th September 2016 leadership

It’s the end of the week. Taking a look at her action list, Operations Director Frazzled Freda notices it’s not got any shorter.  In fact, it’s got longer – even though she’s finally managed to complete a number of priority tasks. What’s been happening? First, there was the conversation with her second in command, Ian.…

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6. Finding The Confidence To Lead

15th September 2016 leadership

In the second of my blogs about finding your identity as a leader, I want to talk about confidence. Something recently-promoted Operations Director Frazzled Freda had in abundance in her former lead scientist role, but which seems to be eluding her in her new position. What’s gone wrong? Let’s take a look back at Freda’s…

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